HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)Text

Authors:Philip Kotler, Harvard Business Review (HBR), Clayton M. Christensen, Fred Reichheld, Theordore Levitt
From the series: HBR's 10 Must Reads
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Book description

Stop pushing products—and start cultivating relationships with the right customers.

If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:Figure out what business you’re really inCreate products that perform the jobs people need to get doneGet a bird’s-eye view of your brand’s strengths and weaknessesTap a market that’s larger than China and India combinedDeliver superior value to your B2B customersEnd the war between sales and marketing

Detailed info
  • Age restriction: 0+
  • ISBN: 9781422191521
  • Publisher: Harvard Business Review Press
  • Copyright: Ingram
  • Table of contents
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Book is part of series
«HBR's 10 Must Reads»
HBR\'s 10 Must Reads 2015
HBR\'s 10 Must Reads 2016
HBR\'s 10 Must Reads Boxed Set (6 Books) (HBR\'s 10 Must Reads)
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