The Six Disciplines of Agile Marketing

PDF
Proven Practices for More Effective Marketing and Better Business Results
Author:
Mark as finished
How to read the book after purchase
  • Read only on LitRes Read
Book description

Transform your organization using Agile principles with this proven framework 

The Six Disciplines of Agile Marketing provides a proven framework for applying Agile principles and processes to marketing. Written by celebrated consultant Jim Ewel, this book provides a concise, approachable, and adaptable strategy for the implementation of Agile in virtually any marketing organization. 

The Six Disciplines of Agile Marketing discusses six key areas of practical concern to the marketer who hopes to adopt Agile practices in their organization. They include: 

Aligning the team on common goals Structuring the team for greater efficiency Implementing processes like Scrum and Kanban in marketing Validated Learning Adapting to Change Creating Remarkable Customer Experiences The Six Disciplines of Agile Marketing also discusses four shifts in beliefs and behaviors necessary to achieving an Agile transformation in marketing organizations. They include: 

A shift from a focus on outputs to one based on outcomes A shift from a campaign mentality to one based on continuous improvement A shift from an internal focus to a customer focus <li style="margin: 0in 0

Detailed info
Age restriction:
0+
ISBN:
9781119712053
Total size:
0 MB
Total number of pages:
0
Page size:
x мм
Publisher:
Wiley
Copyright:
John Wiley & Sons Limited
The Six Disciplines of Agile Marketing — read a free preview online. Leave comments and reviews, vote for your favorite.

Отзывы

Сначала популярные

Оставьте отзыв