Diving Into the Red Ocean. How to Break the Rules of Retail and Come Out on Top

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Book description

The VkusVill grocery chain is one of the best-known and most popular stores in Russia. The company broke into the healthy food market and revolutionized Russian retail by fusing the best international practices. At its outset, VkusVill was inspired by retail chains such as Tesco, Mercadona, Walmart, Trader Joe’s, and Ali, and it formed its corporate culture by studying companies such as Zappos, Google, Airbnb, Netfl ix, Starbucks, IKEA, Toyota, and many others. This book by Evgeny Shchepin, one of VkusVill’s key employees, is a candid account of the company’s successes and failures, plans and expectations, and relationships with its employees and customers– the people who made VkusVill the success it is today.

Detailed info
  • Age restriction: 12+
  • Date added to LitRes: 05 April 2022
  • Date of translation: 2022
  • Date written: 2021
  • Size: 220 pp. 56 illustrations
  • ISBN: 9785961477498
  • Translator: Andrew Freeburg
  • Copyright: Альпина Диджитал
  • Table of contents
Diving Into the Red Ocean. How to Break the Rules of Retail and Come Out on Top by Evgeny Shchepin — ebook, download epub, txt, mobi, pdf or read online. Leave comments and reviews, vote for your favorite.

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